LinkedIn Ghostwriting for CRO Business Development
You're a Head of BD at a CRO.
Your pipeline is referral-driven and conference-dependent.
You know LinkedIn could change that.
Writing just never makes it to the top of the list.
01 — The Problem
You have thought about LinkedIn. The conditions just have not been right. Until now.
"We already have a solid referral network. Conferences do the job."
And they do. Until the quarter goes quiet and you are waiting on the next event. Most CRO BD leaders know this pattern well. LinkedIn is not a replacement for relationships. It is what keeps you visible in between them.
"I have thought about LinkedIn. I just have not found the right way to do it."
Most BD leaders at CROs have started a post that never got published. The generic advice out there does not fit your context. You are not a thought leader in the broad sense. You are a technical expert in a specific niche. That requires a different approach.
"I have tried writing posts before. They either sound too salesy or too vague."
That happens when the post is trying to do two things at once. Speak to everyone and sell to no one. What works is a narrower target and a clearer point of view. That is what the content calls are for.
"I have looked at ghostwriting before. I was not sure anyone could actually get the science right."
That is a fair concern and the most common reason CRO leaders drop it. Most writers cannot. They produce marketing copy and dress it up as a LinkedIn post. The scientific credibility is what makes the difference in your niche, and it is exactly what most writing services cannot deliver.
Two 30-minute calls. Then you review drafts and approve. That is the full extent of your time commitment. Everything else is handled.
01
I ask technical questions about your deals and your thinking. I listen for how you build an argument. Which words you use. Which you avoid. I build a voice document from scratch.
02
Three posts per week land in your inbox. Each one grounded in your real expertise. Each one written for the biotech founders and pharma teams you want to reach.
03
If something feels off, you tell me and I fix it. Takes 10 minutes. Midway through the trial we do a second 30-minute call to tighten the direction.
04
They see your name consistently. They follow. Then they reach out. Warm conversations that required no flight, no booth, no conference badge.
04 — The Honest Question
04 / 09
No Science Gap
Biochemical engineer. Current Master's in Molecular Biotechnology and Bioinformatics student. Combined with hands-on digital marketing experience.
How I Capture Your Voice
I listen for how you build an argument. The order of your logic. The words you repeat. The phrases you avoid. I ask follow-up questions until I have your actual position. If a post sounds off, we rewrite it immediately.
What Authentic Means Here
Every word comes from something you actually said. I do not invent opinions for you. I take what is already in your head and write it in a format that works on LinkedIn. Your thinking. My sentences.
The Trust Question
Putting your name on something someone else wrote is a real act of trust. That is not a small thing. The only way to build it is through the work itself. The 15-day trial is structured so you can read the drafts, feel how they sit, and decide if this is right for you. No pressure in either direction.
Not a marketing copywriter who Googled your therapeutic area. I have done the lab work. I understand why your service is technically differentiated and I can explain it to a busy founder in a few sentences.
Master's student, Molecular Biotechnology & Bioinformatics, University of Milan
Biochemical Engineer, University of Debrecen, Hungary
Building BioFundable: turning biotech science into clear investor narratives
Experience in digital marketing with medical tourism teams
I'm building my first
case studies.
That means I have room for a small number of CROs right now.
What That Means in Practice
"You get my full attention. Not a junior writer. Not an account manager. Me."
I do not have 30 clients. I am looking for 3 to 5 CROs to build case studies with. That means you get the quality level usually reserved for a top retainer. No contracts. No invoices until you are satisfied with the posts.
06 — Start Here
30 minutes on a call. I will listen more than I talk. We figure out together if this is the right fit. No preparation needed on your end.
Book Trial Call15 days · 3 posts per week · No long-term commitment
Days
Long enough to see real traction. Short enough that it doesn't feel like a contract.
Posts per week
Written in your voice. Ready to post. Aimed at the biotech founders and pharma teams you want to reach.
Content calls
One 30-minute call to start. One to refine midway. That is the full time commitment from your week.
Long-term contracts
If the posts work, we talk about continuing. If not, you stop. No friction either way.
No need to work with me first. Post any of these this week. If it starts a conversation, you'll know what I can build into a system for you.
The question biotech founders always ask you in the first call
Answer it publicly. You become the most useful voice in the room before they have even reached out. Founders remember the BD leader who helped them, not the one who pitched them.
Why a CRO partnership fell apart and what both sides could have done differently
Honest posts about failure build more credibility than polished case studies. Founders respect the candor. It also pre-qualifies your inbound. The wrong clients self-select out.
The assumption biotech founders make about CRO timelines that causes the most friction
You've seen this pattern dozens of times. Write it down. You set expectations before the first call, attract better-fit partners, and save everyone's time.
A capability your team has that clients rarely think to ask about
Your best service is often your least visible. One post can permanently change that. The people who respond are already interested.
Your honest take on a trend in your therapeutic area right now
Grounded opinion posts from someone with real expertise perform well on LinkedIn. They show you're thinking. The people who engage are exactly the ones you want to meet.
30 minutes. No preparation needed. No pitch deck from me. We talk about your pipeline, your ICP, and whether LinkedIn actually makes sense for where you are right now. If it doesn't, I'll tell you.
15 days · 3 posts / week · No commitment
09 — In-Person Option
If you're based in Milan or visiting for a conference, I'm happy to meet for a short working session. We can do a content call over coffee. You'll leave with a clear picture of how this works and a few post ideas you can use the same day.
Meet in MilanBased in Milan. Working with biotech BD leaders across Europe.